Cybercube · Esports platform
Full startup design cycle for an esports platform
- Role
- UI/UX & Product Designer
- Timeframe
- Sep 2017 – Jun 2020
- Result
- ICO raised$1M+
Cybercube was a universal esports platform with services that let players monetize their gaming. As the designer, I ran the full cycle, from the core product to the brand and the investor story.
The problem
An early-stage startup that had to ship a working product and raise money at the same time, with one designer covering product, brand, and marketing.
What I did
- Designed the core product platform for players.
- Ran the full startup design cycle, including brand, marketing materials, and social presence.
- Designed the investor-facing site and materials for an ICO that raised over $1M.
- Tracked performance across channels and fed it back into the work.
Interface
The player-facing product: the landing where users sign up, a user profile, and the in-app news feed.
Impact
Raised at ICO
$1M+